Overview
Moonkat is a Taipei-based startup building innovative security solutions for the blockchain ecosystem. As a co-founder and UI/UX Designer, I shaped the product vision, led design initiatives, and bridged communication across design, engineering, and marketing.
Challenge
New on-chain scams were outpacing existing protections. Existing anti-scam tools were complex, lacked transparency, and offered no effective user education — leaving crypto newcomers vulnerable.
Approach
- Mapped the complete user flow for engaging with DApps to identify fraud prevention intervention points
- Designed tailored UIs for each transaction scenario: malicious contract detection, safe signature confirmation, asset transfer preview, and no-change notifications
- Led cross-functional design ensuring accessibility for crypto newcomers
- Conducted competitive analysis benchmarking against global solutions
- Researched on-chain scam tactics and integrated findings into product features and user education
- Built a community reporting mechanism for malicious addresses and contracts
Results
- Launched a pioneering product anticipating scam risks 1–2 years ahead of existing solutions
- Improved user protection and awareness through education and intuitive design
- Increased user engagement and adoption via targeted social media marketing