Overview
OfferLand is a community-driven platform for Taiwanese students pursuing study abroad. It offers admission analytics with 5,362+ verified offer records, an interview question database, discussion forums, and a mentor matching service — serving 8,300+ members.
Challenge
User retention was low. Google Analytics revealed that most users accessed the Application Results page on mobile, but struggled to find information due to disorganized content, oversized icons, and lack of filtering.
Approach
- Analyzed platform data to identify pages with low retention
- Conducted user interviews to uncover pain points
- Reorganized information architecture of the Application Results page, prioritizing mobile usability
- Designed and launched the Interview Forum feature for community knowledge sharing
- Collaborated with front-end engineers to ensure accurate implementation
Results
- 168% increase in average engagement time per active user
- Launched Interview Forum with significant user engagement growth
- Positive user feedback on improved information findability
- Condition-based filtering and precise search for schools, degrees, and programs