Overview
OfferLand is a community-driven platform for Taiwanese students applying to overseas postgraduate programmes. It offered admission analytics across 5,600+ verified offer records, an interview-question database, discussion forums, and a mentor-matching service, serving 8,300+ members. I owned the ongoing design from December 2023 through January 2026.
The redesigned Application Results page on mobile.
Challenge
Retention was low. Google Analytics showed most users landed on the Application Results page on mobile and bounced quickly — average engagement sat at 2 minutes 30 seconds in 2023. User interviews pinpointed the cause: oversized icons wasted screen space, the information hierarchy was chaotic, and there was no way to filter offers by school, degree, or major. Returning to add a new offer was also high-friction on mobile.
Approach
- Restructured the Application Results IA mobile-first: removed distracting icons, resized text, and prioritised application backgrounds so users could compare them side by side.
- Designed a filtering system with two modes — condition-based (field of study, degree, country, enrollment year) and precise search across specific schools, degrees, or programmes.
- Designed and shipped the Interview Forum to give the community a dedicated space to discuss interview experiences.
- Shipped a persistent mobile tab bar with a quick-action drawer in January 2026 to make returning and adding new offers frictionless.
- Maintained the Figma component library and shipped front-end implementation in React / Next.js alongside design; ran ongoing user interviews each quarter.
Before and the new filter UI.
Results
- +168% engagement time per active user on the redesigned Application Results page, year over year (Google Analytics).
- +51% per-user submissions within 30 days, +28% active days per user, and +18.5% 7-day activation after the mobile tab bar shipped in January 2026, validated via YoY cohort comparison.
- Interview Forum launched as an active discussion space; users reported easier comparison and improved information findability.
- Filtering made previously-hidden offers discoverable through a single UI spanning school, degree, major, and enrollment year.